Stop Apologizing: The Joy of Giving and the Mission of Christian Ministry

At some point along the way, many Christian nonprofits and churches started apologizing for asking for money. You’ve heard it before, maybe even said it yourself:

"We hate to bring this up, but we need your support…"

"If you feel led… no pressure!"

"We know times are tough, so this is awkward…"

But here’s a bold truth wrapped in love: We need to stop apologizing for inviting people to give.

Why? Because we’re not selling snake oil. We’re not manipulating emotions. We’re inviting people to invest in the Kingdom of God.

Money Fuels Ministry

Ministry takes resources. Feeding the hungry, housing the orphaned, discipling the lost, spreading the Gospel—it all costs money. And that’s not unspiritual. That’s real life. Even Jesus had financial supporters during His earthly ministry (Luke 8:1–3). Paul made direct appeals for financial gifts to support the churches and care for the poor (2 Corinthians 8–9). This isn’t new. It’s biblical.

When we apologize for asking, we’re acting as if what we’re doing isn’t worthy of support. But that’s a lie. If God has called us to this work, then we should boldly, joyfully invite others to be part of it—including through their finances.

Giving Is a Blessing, Not a Burden

Scripture doesn’t just encourage giving—it celebrates it.

“God loves a cheerful giver.” —2 Corinthians 9:7

“It is more blessed to give than to receive.” —Acts 20:35

Giving is a spiritual act. It’s worship. It’s obedience. It stretches our faith and aligns our hearts with God’s purposes. And when we shy away from inviting people to give, we may actually be robbing them of the joy that comes from sacrificial generosity.

What if, instead of feeling awkward about fundraising, we began to see it as ministry itself? A holy invitation for believers to partner with God in what He’s doing on earth?

Bold Invitations, Not Bashful Apologies

When you ask people to give, you’re not twisting arms. You’re casting vision. You’re saying, “Look what God is doing! Do you want to be part of this?”

It’s time for Christian nonprofits and churches to reclaim the confidence that our mission matters. It’s time to ask boldly, joyfully, and unapologetically. We’re not beggars. We’re ambassadors. We’re inviting people to eternal impact.

So let’s stop apologizing. Let’s stop mumbling through the offering appeal or hiding the donation button at the bottom of the page. Let’s raise our voices with clarity and conviction.

Because giving isn’t just good for the mission—it’s good for the giver.